Coaching is an invitation for the client to step into their lives in a major way.
Most of us have lots of reasons we’re not creating the possibility we would like to create. Reasons for not taking responsibility or ownership, not deciding to take action, not committing.
Coaching is an opportunity for that to go differently.
When you make a proposal to the potential client — you are inviting them to step into their lives. You are inviting them to commit to creating what they want to create in life.
The fee you propose should be challenging enough that they are confronted by some fears, which is an opportunity for them to take a look at the fears with you … look at how they normally respond to those fears and how that goes for them … and then decide to do something different.
This is an opportunity for them to commit to their lives, perhaps for the first time.